Requirements for creating advertisements
1. The ad content must be clear. Ad content is advised to be short, honest, attractive, objective and not offensive to either party.
2. The language used in advertisements must have a good meaning, easy to remember and easy to understand by the wider community. Can use connotative words, but contain good meanings.
3. Contains clear and concise information.
4. Ads are packaged in order to attract people's attention and interest.
This is the explanation regarding the meaning of advertising, types of advertisements and terms of advertisements so that advertisements can be accepted and attract the public. For companies, advertising is an important medium. Good advertising will generate a good positive response too.
Advertising is a form of information carried out by a person, company, institution or agency that contains an interesting message about a product or service aimed at the public. the purpose of this advertisement is to persuade and encourage people as consumers to be interested.
media based advertising
1. Print media advertising
Print advertisements are advertisements that are made and part of the print using the printed method. Usually print advertisements that we often encounter in newspapers, leaflets, magazines, newspapers, billboards, posters, stickers and so on. In print advertisements there are provisions in making them based on where the advertisement will be posted.
Print ads have no more than 4 lines or no more than more than 4 columns. For print ads, the size column is higher than classified ads. Display print ads usually have a wide size.
2. Electronic advertising
The next type of advertisement is electrical advertisement. This advertisement uses electronic media in the delivery and display of its advertisements. There are lots of electronic advertisements that you often encounter, including:
- Television ads: live action, animation, music, program sponsorship, running text, ad lib, ad promo, credit title, back drop, credit title, property endorsement and others.
- radio clan
- Movie commercials
- Outdoor advertisements such as advertisements on buses, taxis, terminals, stations that use electronic media.
Types of advertising
1. Offer advertisements
The advertisements we usually encounter are bidding advertisements or commercial advertisements. Offer advertisements are types of advertisements that contain bids for goods or services to the wider community. Example:
- Advertising of goods: shoes, bags, food, electronic goods, cosmetics and others
- Service advertisements: medical services, courier services, online motorcycle taxi services and so on
2. Public service advertisements
These advertisements usually come from agencies or institutions. Contains information on socialization or enlightenment to the community on a particular issue or topic. Example:
- Election advertisements
- Family planning ads
- Advertising for healthy life
3. Advertising announcements or notifications
The types of advertisements based on the next content are announcement advertisements. This advertisement aims to attract certain people only. It contains notifications of things such as events, news advertisements of condolences and others.
4. Request advertising
Request ads are often seen as job advertisements. This is because this ad contains parties that advertise to offer and invite people who want to work with them.